Privacy Policy

Last updated: October 31, 2026

This website, ai.firststepassociates.com, is operated by First Step Associates (“we,” “us”), the AI consulting business of Wallena Randall, known as Purpose Coach Lena. This policy explains what we collect, how we use it and the choices you have.

Information we collect

• Contact and enrollment details you provide at checkout or in forms: name, email, phone number and billing address.
• Payment information is entered on a secure checkout processed by Stripe. We do not see or store your full card number.
• Intake answers about your goals, projects, tools and platforms.
• Scheduling details when you book a session.
• Basic technical and campaign data, such as pages visited and the link or QR code that brought you here, so we can understand which outreach is helpful.

How we use it

• To process your enrollment, deliver the program and schedule sessions.
• To send receipts, your service agreement, reminders and program updates.
• To prepare for and carry out the implementation work we agree on.
• To share occasional resources or offers by email. You can unsubscribe at any time.

Text messages

If you provide a mobile number and agree to receive texts, we may text you about appointments and your program. Message and data rates may apply. Reply STOP to opt out or HELP for help. Mobile numbers and text-messaging consent are never shared with or sold to third parties for their marketing.

How information is shared

We do not sell personal information. We share it only with service providers that help us run the program, such as our website and CRM platform, Stripe for payments, pay-over-time providers you choose at checkout, and email and scheduling tools, and only as needed to provide those services. We may disclose information if required by law.

Accounts and credentials

We never ask for passwords or API keys through our forms. If implementation requires access to one of your accounts, we'll arrange it through a secure method you approve, and you can revoke that access at any time.

Security and retention

We use reasonable measures to protect your information and keep it only as long as needed for the program, our records and legal obligations.

Your choices

You may unsubscribe from emails, reply STOP to texts, or email us to request a copy, correction or deletion of your information.

Children

This program is intended for adults. We do not knowingly collect information from children under 13.

Changes

We may update this policy; the date above shows the latest version.

Contact

Email [email protected].